Prince Kodua

Designation
Senior Lecturer

Office Location:



Current Roles

Areas of Expertise

Research Interests

Prince Kodua

Dr. Prince Kodua was appointed as a lecturer in 2007 in the department of Marketing and Entrepreneurship, University of Ghana Business School. Since his appointment, he has taught various subjects and supervised several undergraduate and graduate level research projects including the Executive MBA. He has also held a Visiting Scholar position with the University of North Texas, in the United States of America. The Researcher has also published in a number of international journals including the International Journal of Law and Management, and the African Journal of Business and Economies. In addition, Dr. Kodua has won several research grants and has presented papers in a number of international conferences including the prestigious Academy of Marketing Science. Prior to becoming a lecturer the researcher who is also a blessed and an astute entrepreneur, held various senior managerial positions in airline, telecommunications, and real estate companies. Dr Kodua has also been involved in several high profile research and consultancy projects for various institutions including the British Council, Ghana. His research interest is wide and diverse but currently focusing on corporate social responsibility, branding, marketing communications and consumer behaviour in developing country context.


Ongoing Research/Projects